The U.S. new vehicle market ended 2025 on a strong note, with new light-vehicle sales reaching around 16.2–16.3 million units, marking the market’s best annual performance since 2019. NADA reported 16.2 million units, up 2.4% YoY.
The year was shaped by a mix of improved inventory, tariff-related uncertainty, affordability pressure, and a pull-ahead effect in some months as buyers moved purchases forward before policy changes. NADA noted that the U.S. market faced shocks including tariffs on imported vehicles and parts and the end of EV tax credits, but still managed to grow over 2024.
USA car sales in 2025 reached around 16.2–16.3 million units, the best year since 2019. Ford F-Series remained America’s best-selling vehicle, while Toyota led among individual brands.
Key Highlights: USA Car Sales 2025
Metric
2025 Performance
Total U.S. new light-vehicle sales
~16.2–16.3 million units
YoY growth
+1.8% to +2.4%
Best sales year since
2019
Top automaker group
General Motors
Top-selling vehicle
Ford F-Series
Top-selling SUV
Toyota RAV4
Top-selling passenger car
Toyota Camry
EV share of new light-duty sales
9.6%
General Motors remained the top-selling automaker group in the U.S. for the fourth consecutive year, with Cox Automotive estimating its market share at 17.3%. At the brand level, Toyota was the No. 1 brand, selling 2,147,811 units, followed by Ford, Chevrolet, Honda and Hyundai.
Best-Selling Vehicle Brands in the U.S. in 2025
Rank
Brand
Sales 2025
YoY Growth
1
Toyota
2,147,811
+8.1%
2
Ford
2,097,256
+6.2%
3
Chevrolet
1,829,235
+4.7%
4
Honda
1,297,144
+0.4%
5
Hyundai
901,686
+8.0%
6
Nissan
873,307
+0.9%
7
Kia
852,155
+7.0%
8
GMC
652,394
+6.2%
9
Subaru
643,591
-3.6%
10
Jeep
593,401
+1.0%
Source: BestSellingCars.com full-year U.S. brand sales data.
Best-Selling Cars, SUVs & Pickups in the U.S. in 2025
The Ford F-Series continued its long-running dominance as America’s best-selling vehicle, with 828,832 units sold in 2025. The Chevrolet Silverado ranked second, while the Toyota RAV4 was the highest-selling SUV.
Rank
Model
Segment
2025 Sales
1
Ford F-Series
Pickup
828,832
2
Chevrolet Silverado
Pickup
580,368
3
Toyota RAV4
SUV
479,288
4
Honda CR-V
SUV
403,768
5
Ram Pickup
Pickup
374,059
6
GMC Sierra
Pickup
356,218
7
Chevrolet Equinox
SUV
332,301
8
Tesla Model Y
Electric SUV
317,800
9
Toyota Camry
Sedan
316,185
10
Toyota Tacoma
Pickup
274,638
11
Toyota Corolla
Sedan
248,088
12
Honda Civic
Sedan
238,661
13
Hyundai Tucson
SUV
234,230
14
Ford Explorer
SUV
222,706
15
Nissan Rogue
SUV
217,896
16
Jeep Grand Cherokee
SUV
210,082
17
Chevrolet Trax
SUV
206,339
Source: Kelley Blue Book 2025 best-selling vehicle rankings.
The Big Story: America Still Buys Trucks & SUVs First
The U.S. market remains heavily tilted toward pickups, SUVs and crossovers. Six of the top ten models were pickups or truck-based vehicles, while SUVs such as the Toyota RAV4, Honda CR-V, Chevrolet Equinox and Tesla Model Y continued to command massive demand.
The Ford F-Series, Chevrolet Silverado, Ram Pickup and GMC Sierra together accounted for more than 2.13 million units, showing how central pickup trucks remain to the U.S. automotive market.
At the same time, traditional passenger cars are not dead. The Toyota Camry was still America’s best-selling sedan with 316,185 units, followed by the Toyota Corolla and Honda Civic. This shows that affordable and fuel-efficient sedans continue to have strong demand, especially as new-vehicle affordability remains a concern.
EV Market: Growth Slowed After Incentive Changes
Electric vehicles remained important but faced a more uneven year. The Alliance for Automotive Innovation reported that EVs represented 9.6% of new U.S. light-duty vehicle sales in 2025, down from 10.2% in 2024. EV share dropped sharply in Q4 2025 after the end of federal EV tax credits, falling to 6.5% from 12.6% in Q3.
Despite that slowdown, the Tesla Model Y remained one of America’s strongest-selling vehicles overall, ranking 8th with 317,800 units.
Brand Performance: Toyota Leads, GM Dominates as Group
Toyota had a standout year as the best-selling individual brand in the U.S. It crossed 2.14 million units, helped by strong demand for the RAV4, Camry, Corolla and Tacoma. Ford remained close behind at just under 2.1 million units, while Chevrolet held third place with over 1.82 million units.
However, at the corporate level, General Motors retained the overall crown due to the combined strength of Chevrolet, GMC, Cadillac and Buick. WardsAuto reported GM’s 2025 U.S. sales at around 2.85 million vehicles, up 6%, with about 17% market share.
What Worked in 2025?
The U.S. market’s growth was driven by four clear factors:
1. Better vehicle availability: Inventory normalization helped automakers and dealers convert demand into sales.
2. Strong truck and SUV demand: Pickups and SUVs continued to dominate the sales charts.
3. Toyota’s broad strength: Toyota benefited from a balanced portfolio of SUVs, sedans, hybrids and trucks.
4. Pull-ahead buying: Tariff-related uncertainty and EV tax credit changes encouraged some buyers to advance purchases.
Conclusion
The U.S. auto market in 2025 proved resilient. Despite tariffs, affordability pressure and EV incentive changes, sales grew to the highest level since 2019. The year again confirmed America’s preference for large pickups and SUVs, with the Ford F-Series, Chevrolet Silverado and Toyota RAV4 leading the market.
However, the presence of the Toyota Camry, Corolla and Honda Civic in the top rankings shows that sedans still have a place in the U.S., especially when they offer reliability, efficiency and strong value.
For automakers, 2025’s message was clear: scale, affordability, hybrids, SUVs and pickup strength remain the winning formula in the U.S. market.
