Major passenger vehicle markets in the world recorded a decline in 2019. The sales probably is going tumble even farther in 2020!
The biggest automobile markets in the world (likes of China & US) have been stagnant since past few years. The OEMs had thus shifted focus on developing markets like India & Russia to gain volumes and growth. However; things did not work as planned and India registered one of the highest YoY falls across the globe. India has undoubtedly been a victim of poor policy management and high taxation structure. The issues like BS6 transition, varying taxation and the economic slowdown took a toll on the automobile sales in India. The passenger vehicle sales was expected to surpass 35 Lakh units in 2019; but ended up at <30 Lakh sales figure.
Let us see on how the global markets performed in terms of passenger vehicle sales for 2019 –
Data Source
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China clearly was worlds biggest passenger vehicle market and sold over 2.1 crore units in 2019! However; it registered a degrowth of -9.5% in 2019 v/s 2018.
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Passenger vehicle sales in US & Japan was almost stagnant. The scenario has been similar in the past few years.
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India recorded a double digit decline in 2019 when compared to 2018. In terms of sheer volumes; Chinese market was over 7 times bigger than Indian market! It is anticipated that by 2030 India shall match Chinese passenger vehicle market.
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Brazil recorded the highest YoY growth and is inching towards India’s numbers.
Global Best Selling Cars for 2019 –
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We have presented the Top 10 selling cars in the world in the aforementioned list. We have also added columns to highlight if the marque is selling in Indian market – And if yes; what numbers and percentage contribution to global volumes.
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Toyota Corolla retained the tag of World’s Best Selling Car and sold over 12.3 Lakh units in 2019. In India; it could sell only 1,422 units and contributed to mere 0.12% of global sales! Unfortunately; it exits the Indian market in 2020 owing to low volumes and decreased viability (link).
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Honda had launched the latest iterations of its global bestsellers in the Indian market in mid 2018 (CR-V) and early 2019 (Civic). However; both the models couldn’t do much to enhance Honda’s numbers in the India market and the global contribution was meager too (Civic – 0.60% & CR-V – 0.13%).
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The numbers are a clear indication that Indian market is very unique. What works across different parts of the world; may not work in the subcontinent. The message is very clear to the OEMs – the recipe for success is completely different in India and they need to research well and launch required models.
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