BMW + Mini sold 2,482 units in the first 3 months of the calendar year 2020 and it outsold Mercedes Benz sales in the said timeframe.
BMW India has gone into product offensive mode and has been refreshing its portfolio to cater to the customers. The strategy looks to be working fine and has helped BMW India regain the top slot in the luxury manufacturers list (atleast in the first three months of the year). It is yet to be seen on how the market responds post lockdown and with the availability of BS6 only models.
BMW has seen good sales traction for its Sports Activity Vehicle lineup, i.e X1, X3, X5, X7 and BMW’s portfolio sold 2,365 units. BMWs arm Mini could sell 117 units in Q1 2020. While BMW’s two wheeler subsidiary – BMW Motorrad registered a sales of 1,024 units in the first three months of the calendar year.
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