Many Automobile OEMs started their journey in the Indian Market in the late 90s but only a few are able to crack the market Maruti would have done.
One such way of understanding is how many years these OEMs took to sell 1L units in a single financial year. Below is the Y-o-Y sales figures of a few OEMs:
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6 out of the above 7 OEMS started their Automobile journeys in late 90s
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Hyundai, Tata & Renault being the fastest to reach 1L units milestone in a single FY since their entry in the Indian automobile market
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Renault was able to reach this milestone after the launch of Kwid in 2015
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Honda is the slowest amongst these as it took 15 years to reach 1L units in a single FY and this was possible with the launch of Amaze in 2013
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Ford is yet to reach this milestone in spite of entering the Indian market 21 years ago – as a result, we saw the merger of Ford with Mahindra in mid-2019
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KIA stood out from the rest and achieve the mark in the second year itself. A remarkable achievement for someone who has understood the market the best way.
The above data clearly indicates that those companies that understood the Indian customers’ requirement/tastes/buying pattern and brought in new products at the right price have been able to gain higher volumesPS: Maruti’s initial data was not available (1984-1998) and hence has been excluded from the aforementioned comparison.
