Over 1.7k units of Safari were shipped to Tata dealers in February 2021. Safari is currently the flagship and the costliest model in Tata Motors portfolio.
The All-New Tata Safari was launched on 22nd February 2021 with introductory prices starting at Rs 14.69 lakh (ex-showroom, Delhi). Tata will be riding on the nostalgia factor of the brand ‘Safari’ to help it gain volumes in the segment. Safari is also a crucial model in the OEMs lineup to counter MG’s Hector & Hectors Plus sales.
With the launch of 2021 Safari; Tata has cracked the formula to surpass MG Hector’s volumes. Tata Harrier+Safari dispatches collectively were 3,737 units against sales of 3,662 units of MG Hector & Hector Plus.
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While Harrier accounted for 2,030 units dispatches in February 2021; Safari Wholesales was 1,707 units. The combined dispatches was 3,737 units and helped Tata Motors to place itself in the Top slot in the segment.
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Coincidentally MG has stepped up efforts to sustain its dominance. Hector and Hector Plus combined recorded its lifetime all-time highest monthly sales volumes. Its earlier highest volume was in Oct’20 with 3,625 units.
Will Tata able to cash in Safari volumes in a sustained manner to dominate the segment? At least; the initial indications say so.
