Maruti Wagon-R became the best-selling car in 2021 for the first time, and also achieved the best-ever annual sales in a lifetime, though it was a photo finish between siblings – Swift and Baleno.
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In reality, Maruti Baleno+Toyota Glanza (cross badged), with a combined sales of 1,98,563, is the best-selling product in 2021
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Maruti continues to dominate the top 10 space with 8 products
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MUV Ertiga+XL6 became the 5th best selling product line in India
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Despite new competitors coming in, Hyundai Creta continues to be the best-selling SUV/Crossover in India
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In reality, Maruti Brezza+Toyota Urban Cruiser (cross badged), with combined sales of 1,42,288, is the best-selling SUV/Crossover in India
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Tata after a long time got a toe hold in the top 10 chart with phenomenal sales of Nexon, crossing the 1,00,000 mark in 2021
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Vitara Brezza and Dzire saw a considerable loss of traction due to the absence of a diesel engine
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Tata Altroz has significantly impacted sales of Hyundai i20
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Mahindra Thar with a very good overall packaging has expanded its niche presence multifold
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Out of the 4P’s of the marketing mix (Product/Price/Promotion/Place) – product and price are most crucial for success in the Indian PV market. Nissan Magnite, Mahindra Thar, XUV 700, and Tata Products just corroborates the fact, as Nissan achieved 55,000 booking within 3 months of its launch, with a wafer-thin dealership network
