Ather Energy continues to demonstrate robust growth in the EV scooter segment. Closing out March 2026, the OEM recorded a total sales volume of 30,697 units. This represents a staggering 82% Year-on-Year (YoY) growth compared to March 2025, signaling a massive shift in consumer preference toward electric mobility. On a month-on-month basis, the company saw a steady 16% increase from February 2026.
Here is a modelwise breakup of March’26 volumes:
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The RIZTA Revolution: With 23,682 units sold, the Rizta is clearly Ather’s primary
volume driver. Its 106% YoY growth suggests that Ather’s expansion into the family-oriented scooter segment is paying off significantly.
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Entry-Level Surge: The 450S saw a 114% YoY increase, indicating that price-sensitive consumers are increasingly opting for Ather’s entry-level offering as charging infrastructure improves.
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The Niche Apex: While the 450 Apex shows the highest YoY growth at 231%, it
experienced a 10% dip compared to February 2026. This is typical for high-performance,
limited-run models, which often see fluctuating monthly demand.
Ather’s performance in March 2026 solidifies its position as a dominant player in the
Indian EV market. With a diverse portfolio ranging from the performance-centric Apex to
the family-focused Rizta, the company is successfully capturing multiple consumer
segments. As we move into the next quarter, the focus will likely remain on sustaining this double-digit MoM growth and managing the supply chain for its high-demand models.
