In this November 2024 Tata car sales analysis, we’ll look at the car sales of Tata for the previous month. We’ll also compare the YoY and MoM change to find out which Tata cars’ sales improved and which ones declined. To support the trends, we’ll also provide our opinions where applicable. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Tata cars.
Tough Times Ahead
Tata Motors, in their earlier plans shared during a quarterly earnings call, had no room for the Tiago and Tigor. They saw no room for growth in the hatch and sedan segment and it is consistent with what we are seeing in the last several years.
But, when Maruti Suzuki took the mantle of “the safest small sedan in India”, Tata felt the poke. What had been the marketing slogan for Tata Motors for so long was now part of Maruti Suzuki’s marketing campaign. And the Tigor was relegated to the 2nd spot with a 4-star safety rating. That too with the older testing process.
Not only did the Dzire become the safest sedan in its segment, it did so without putting on a lot of weight. It shattered the biases that a 5-star safe car needed to be heavy and have a thick sheet metal. Instead of using more of the nation’s iron, they used some good-old-fashioned Japanese engineering.
Now, Tata Motors are scrambling to make sure that they earn the 5-star safety badge for the Tigor and Tiago twins. Not only that, the likelihood of an economic slowdown also makes it a sensible approach for any carmaker to have small cars in their portfolio. In the event of a downturn, the consumers will still end up buying cars. But their budget will force them to choose more affordable alternatives. For instance, a Creta buyer may consider a Venue instead while a Venue buyer may consider the Exter. And the Exter buyer could start evaluating if the Nios is adequate to meet their needs or not.
Both of these situations mandated that Tata rework on their small cars and give them a generation update. The Tiago first went on sale in early 2016 and it’s almost 9 years old. In these times, that’s an unreasonably long product lifecycle. It’s time they get their update too. They have served as test beds and guinea pigs for far too long. Tata first tested the AMT, CNG, EV, CNG+AMT and CNG with a boot space concepts with the Tiago platform.)
We wish them all the best with their forthcoming efforts with their small car platform.
November 2024 — Tata Car Sales Figures – YoY Change
The following table presents the YoY change for all Tata cars in November 2024:
Rank
Model
Segment
Nov 2024
Nov 2023
Change
%Change
1
Punch
B1
15,435
14,383
1,052
7.31%
2
Nexon
B2
15,329
14,916
413
2.77%
3
Tiago
B1
5,319
5,508
-189
-3.43%
4
Curvv
C1
5,101
–
–
–
5
Altroz
B2
2,083
4,955
-2,872
-57.96%
6
Safari
D1
1,563
2,207
-644
-29.18%
7
Harrier
C2
1,374
2,326
-952
-40.93%
8
Tigor
B2
859
1,775
-916
-51.61%
Total
47,063
46,070
993
2.16%
November 2024 — Tata Car Sales Figures – MoM Change
The following table presents the month-over-month (MOM) sales data of Tata models for November 2024 compared to October 2024, including the change in units sold, percentage change and trends:
Rank
Model
Segment
Nov 2024
Oct 2024
Change
%Change
1
Punch
B1
15,435
15,740
-305
-1.94%
2
Nexon
B2
15,329
14,759
570
3.86%
3
Tiago
B1
5,319
4,682
637
13.61%
4
Curvv
C1
5,101
5,351
-250
-4.67%
5
Altroz
B2
2,083
2,642
-559
-21.16%
6
Safari
D1
1,563
2,086
-523
-25.07%
7
Harrier
C2
1,374
1,947
-573
-29.43%
8
Tigor
B2
859
926
-67
-7.24%
Total
47,063
48,133
-1,070
-2.22%
Performance-Based Insights
Top 3 Performers (November 2024 Sales)
-
Punch (15,435)
-
Nexon (15,329)
-
Tiago (5,319)
Gainers (YoY % Change)
Here are the top 3 YoY gainers of November 2024 in the Tata portfolio:
-
Punch (+7.31%)
-
Nexon (+2.77%)
While every other car witnessed a YoY drop, the Punch and Nexon, along with some volume addition from the Curvv, helped them paint an overall positive picture with a 2.16% YoY gain. Meanwhile, the Curvv itself continues to wiggle here and there to make a name for itself in the crowded C-SUV space, where the Basalt is already off to an unfortunate start (47 units sold in Nov 2024).
Top 3 Losers (YoY % Change)
Here’s a look at the top 3 YoY losers in November 2024 in the Tata portfolio:
-
Altroz (-57.96%)
-
Tigor (-51.61%)
-
Harrier (-40.93%)
Gainers (MoM % Change)
-
Tiago (+13.61%)
-
Nexon (+3.86%)
Top 3 Losers (MoM % Change)
-
Harrier (-29.43%)
-
Safari (-25.07%)
-
Altroz (-21.16%)
Body-Type Based
Tata SUVs continue to gain YoY while the hatchbacks and sedan continue to lose YoY. Still, Maruti may have forced Tata’s hand to revisit their decision of leaving the small cars demand to taper to nil.
Tata — 6-Month Sales Trend (Jun 2024 – Nov 2024)
Model
Jun 2024
Jul 2024
Aug 2024
Sep 2024
Oct 2024
Nov 2024
6M Avg
Punch
18,238
16,121
15,643
13,711
15,740
15,435
15,815
Nexon
12,066
13,902
12,289
11,470
14,759
15,329
13,303
Tiago
5,174
5,665
4,733
4,225
4,682
5,319
4,966
Curvv
–
–
3,455
4,763
5,351
5,101
3,112
Altroz
3,937
3,444
3,031
2,758
2,642
2,083
2,983
Safari
1,394
2,109
1,951
1,644
2,086
1,563
1,791
Harrier
1,347
1,991
1,892
1,600
1,947
1,374
1,692
Tigor
1,371
1,495
1,148
894
926
859
1,116
Total
43,527
44,727
44,142
41,065
48,133
47,063
44,776
Disclaimer: This post was written by our guest author (V3Cars). Any views expressed in this article are those of the author and do not necessarily represent those of Autopunditz.com. The data presented in this article is the property of Autopunditz.com.
Also Read: Tata Sales Nov 2024 | YoY, MoM, 6-Month Trend Analysis
